Our Services
Channel Marketing
Support Services
TechResources' Channel Marketing Support is designed to help B2B tech brands maximize MDF and empower their channel partners with pipeline-focused demand generation.
Our Services
Channel Marketing
Support Services
TechResources' Channel Marketing Support is designed to help B2B tech brands maximize MDF and empower their channel partners with pipeline-focused demand generation.
Why TechResources for Channel Partner Demand Generation?
We deliver fully managed partner marketing campaigns – from strategy and execution to reporting and follow-up.
- Decades of combined experience running campaigns for global IT brands and their partner networks.
- Every campaign is tied to MDF usage goals and tracked for performance.
- We blend your messaging with your partner’s voice to create frictionless go-to-market alignment.
- Full transparency with lead summaries, call notes, and MDF documentation.
- Whether it’s a dozen partners in APAC or 50 in North America, our team delivers consistent execution.
How Our Channel Marketing
Services Work
Partner Intake &
Strategy Alignment
Campaign
Planning
Asset Development
We understand your partner ecosystem, brand guidelines, and campaign goals.
Tailored campaigns per partner segment - using ABM, intent, or geographic filters.
We design co-branded creatives and content tailored for each partner.
Campaign
Execution
Lead Delivery &
Reporting
Our team runs email, social, and appointment-setting efforts directly.
Partners get warm, contextualized leads backed by MDF and ROI reporting, while brands receive ongoing updates and full visibility into lead nurturing and conversions.
Partner Intake & Strategy Alignment
We understand your partner ecosystem, brand guidelines, and campaign goals.
Campaign Planning
Tailored campaigns per partner segment - using ABM, intent, or geographic filters.
Asset Development
We design co-branded creatives and content tailored for each partner.
Campaign Execution
Our team runs email, social, and appointment-setting efforts directly.
Lead Delivery & Reporting
Partners get warm, contextualized leads backed by MDF and ROI reporting, while brands receive ongoing updates and full visibility into lead nurturing and conversions.
What We Offer
Channel Partner Lead Gen
Multi-channel campaigns (email, phone, LinkedIn, paid ads) to deliver sales-ready leads and high-quality appointments
Co-Branded Content
Landing pages, emailers, case studies, and slicks co-branded to boost partner reach and conversions.
Reporting & Compliance
MDF usage logs, lead funnel analytics, and proof-of-performance for ROI and audit readiness.
MDF Campaign Management
Plan, launch, and optimize compliant MDF campaigns that drive measurable pipeline impact.
Partner Enablement
Ready-to-use kits, playbooks, templates, and sales tools for partners to run campaigns with ease.
Scalable Models
Centralized management with regional/local execution tailored to markets, languages, and partner maturity.
Qualified Leads – from 5 partners in one campaign
Pipeline Growth for Partners in 3 months
MDF Utilization without internal marketing effort
Higher Attendance via co-branded campaigns
What Our Clients Say
TechResources came into our life at just the right time. We were beginning to lose faith in all deeper-in-the-funnel lead gen companies out there. It is a great relief to have 100% trust in all of the sales leads generated. Partnering with TechResources was the best decision for our marketing team.
Chief Operating Officer
TechResources came into our life at just the right time. We were beginning to lose faith in all deeper-in-the-funnel lead gen companies out there. It is a great relief to have 100% trust in all of the sales leads generated. Partnering with TechResources was the best decision for our marketing team.
Chief Operating Officer
TechResources’ global reach is exceptional. They recently delivered a 100% Japanese in-language campaign – email message copy, landing page, and registration forms – in multiple Japanese writing systems. They delivered the form-fill data in Japanese and also translated to English to enable our quality review.
Agency Media Director
TechResources’ global reach is exceptional. They recently delivered a 100% Japanese in-language campaign – email message copy, landing page, and registration forms – in multiple Japanese writing systems. They delivered the form-fill data in Japanese and also translated to English to enable our quality review.
Agency Media Director
Let’s Accelerate Your
Channel Pipeline
Make MDF work harder. Enable your partners with ready-to-go campaigns. Let TechResources be your behind-the-scenes channel marketing engine.
Let’s Accelerate Your Channel Pipeline
Make MDF work harder. Enable your partners with ready-to-go campaigns. Let TechResources be your behind-the-scenes channel marketing engine.