Our Services
Account-Based
Marketing Services
If you’re tired of spray-and-pray lead generation that brings in the wrong audience, it’s time for an ABM approach.
Our Services
Account-Based
Marketing Services
If you’re tired of spray-and-pray lead generation that brings in the wrong audience, it’s time for an ABM approach.
Why Choose Account-Based Marketing?
Account-based marketing is no longer a buzzword - it’s a business strategy. When you know exactly who your ideal buyers are, ABM allows you to:
- Target accounts that fit your ICP and revenue goals
- Personalize messaging and content for better conversion
- Prioritize sales outreach based on engagement intent
- Shorten deal cycles and increase pipeline efficiency
Our 5-Step ABM Process
Ideal Customer
Profiling
Account Segmentation & Prioritization
Personalized Content
& Messaging
Identify and enrich high-fit accounts using firmographics, technographics, AI intent data, and engagement signals.
Tier accounts into priority groups using AI-driven scoring and real-time intent signals.
Build custom content journeys using role-based pain points, industry narratives, and asset mapping.
Channel
Activation
Reporting &
Optimization
Deploy cross-channel outreach across email, LinkedIn, display, and targeted tele-campaigns.
Track account-level engagement, lead quality, and pipeline contribution to optimize continuously.
Ideal Customer Profiling
Identify and enrich high-fit accounts using firmographics, technographics, AI intent data, and engagement signals.
Account Segmentation & Prioritization
Tier accounts into priority groups using AI-driven scoring and real-time intent signals.
Personalized Content & Messaging
Build custom content journeys using role-based pain points, industry narratives, and asset mapping.
Reporting & Optimization
Track account-level engagement, lead quality, and pipeline contribution to optimize continuously.
Channel Activation
Deploy cross-channel outreach across email, LinkedIn, display, and targeted tele-campaigns.
What We Offer
AI-Driven Targeting & Personalization
Leverage advanced AI tools and behavioral data to dynamically tailor messaging, CTAs, and outreach timing for higher engagement and conversions.
ABM Lead Generation
We deliver persona-verified, engagement-driven leads from named accounts with contextual insights.
Localized & Verticalized Outreach
Customize campaigns by region, industry, or segment to increase resonance and compliance.
End-to-End ABM Execution
From identifying target accounts to delivering SQLs, we manage the full lifecycle of your ABM campaigns.
Multi-Touch Campaigns
Activate email, LinkedIn, programmatic, and SDR outreach in sequence to build familiarity and drive action.
ABM for Events & Webinars
Target the right accounts for registrations, drive show-up rates with calendaring & reminders, and follow up with post-event nurturing.
improvement in sales pipeline velocity
average appointment rates across Tier-1 ABM programs
lift in engagement from personalized multi-touch campaigns
Client retention rate, demonstrating long-term value
What Our Clients Say
TechResources came into our life at just the right time. We were beginning to lose faith in all deeper-in-the-funnel lead gen companies out there. It is a great relief to have 100% trust in all of the sales leads generated. Partnering with TechResources was the best decision for our marketing team.
Chief Operating Officer
TechResources came into our life at just the right time. We were beginning to lose faith in all deeper-in-the-funnel lead gen companies out there. It is a great relief to have 100% trust in all of the sales leads generated. Partnering with TechResources was the best decision for our marketing team.
Chief Operating Officer
TechResources’ global reach is exceptional. They recently delivered a 100% Japanese in-language campaign – email message copy, landing page, and registration forms – in multiple Japanese writing systems. They delivered the form-fill data in Japanese and also translated to English to enable our quality review.
Agency Media Director
TechResources’ global reach is exceptional. They recently delivered a 100% Japanese in-language campaign – email message copy, landing page, and registration forms – in multiple Japanese writing systems. They delivered the form-fill data in Japanese and also translated to English to enable our quality review.
Agency Media Director
Ready to turn target accounts into real revenue?
From strategy to multi-touch execution, TechResources empowers you to penetrate, engage, and convert the accounts that matter most.
Ready to turn target accounts into real revenue?
From strategy to multi-touch execution, TechResources empowers you to penetrate, engage, and convert the accounts that matter most.