Lisa Sharapata, CMO of Arbinger Institute SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the shift from…
Jessica Martin, Sr. Manager, Performance & Acquisition Marketing, Honeycomb.io Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most…
Tauseef Muhammad, Head Of Global Marketing & Demand Generation at Mindtree As a marketer, you must be having many questions about marketing during this Pandemic. Few of questions you must…
Liz Dubelman Executive Editor at WITI https://youtu.be/emOB85lwdEo
Nick Robinson,Digital Demand Generation Director North America at SAP Interview Highlights:1. About NickNick has an obsessive passion about ABMNick is an entrepreneur – since he was 14 years old – building…
Heather Margolis – Channel Maven & SVP Marketing at 360insights Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and…
Thom Campbell, Marketing Manager at Dropsuite Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and educational banter about effective…
ABM Leaders Group: Channel Marketing – MDF Marketing-through vs Marketing-with Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and…
Nicky Briggs, Research Director at Forrester Interview Highlights:ABM = Special Treatment for Valuable AccountsInsight gathering – customized approachesABM Technology Enabling – at scaleTop Quartile ABM Performers:Similar tactics as other marketers butHigher budgets/more…
Simon Jones, Research Director Demand Marketing at Forrester Interview Highlights:Demand Generation Marketing best practicesAgile Marketing Implementation TipsBuyer-Centric focusSales-Marketing coordination‘Demand Spectrum’ alignmentUtilizing Telemarketing effectivelyhttps://youtu.be/dYH8LGGmSJU
