Gregg Medaglia, Founder at B2Lead Listen to our interview with Gregg Medaglia and learn what he has to say about:The ABM Content Challenge WhitepaperB2Lead Deliverables: a better way to do content marketing for…
Interview | David Fortino SVP Audience and Product at NetLine SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI…
Interview | Rob Leavitt SVP At ITSMA Interview Highlights:ABM History: Accenture and other pioneers; ITSMA’s initial work developing ABM methodology and practice in the early 2000sABM best practices: Common approaches…
Interview | Marc Osofsky CEO & Jessie Coan Head of Marketing at Aberdeen SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the…
Interview | Michael McLaren | EVP at Merkle SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…
Interview | Matt Heinz | President at Heinz Marketing Interview Highlights:Buyer Community Messaging – Targeted personalized, varying by persona and stagesABM with Clients – Retention, lifetime value objectivesAccount-Focused: Multiple relationships/redundancyThe…
Interview | Mary Gilbert | SVP at r2i SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…
Interview | Marc Johnson | CMO & GM at Bombora SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI…
Interview | Erica Short | Marketing Director at Infor Interview Highlights:ABM Goals, Persona Targeting, and MessagingAlignment Needs: Sales, Marketing, Company Leadership, BDRs, & Customer Success TeamUsing Technology and “Intent†– Identifying Target…
Interview | Leslie Alore | Director Regional Marketing | Iron Mountain Interview Highlights:ABM as a foundation of b2b marketingABM marketing & technology evolutionABM & GDPR/Data Privacy RegulationsBest-in-class marketing automationMarket research to ID…
