I had the pleasure to interview Andrew Gaffney, president of G3 Communications and genius behind the B2BMX event. Listen to what he says about great reasons to attend the B2BMX:
- Largest ever. More than 1,000 marketers expected to attend – working managers and decision makers
- 6 tracks – ABM, Demand Gen, Content-to-Conversion, Digital Strategies, Sales Enablement, Channel Marketing
- Matt Senatore, ABM expert from Sirius Decisions will kick off the ABM track
- Imprivata ABM Use Case – Naomi Marr, Mark Erwich, and Lynne Powers will present a case study of the implementation of their SiriusDecisions award-winning ABM program
- Oracle Presentations – two ABM Use Cases – applied solutions in action
- ABM Workshops
- CMO Mentors Program – C-suite view of things
- Examples of Other Excellent ABM Presenters – actionable insights. B2B. thought leaders and practitioners,
- Masha Finklestein – Google Chrome OS to discuss SMB-level ABM implementation
- Peter Isaacson – Demandbase – ABM 2.0 – reaching your prospect’s Buying Committee
- Sangram Vajre – Terminus – Flip-my-Funnel and ABM 2.0
- Natalie Moore – Autodesk. ABM & Sales Enablement team implementation
- Laz Gonzalez – Zift Solutions. ABM Applications in Channel Marketing.
Check out some cool case studies at DemandGen Report’s ABM-in-Action here: