Listen to our chat with David Lewis, Founder and CEO of DemandGen International, Inc a leading marketing automation consulting firm.  David is an expert on ABM and will be presenting his keynote address at the B2BMX in February on “Agents of Change: How To Win In The Age Of Transformation”.  In this audio, you will hear David’s thoughts on:

• The value of attending the B2BMX event
• ABM Workshop at the B2BMX event – led by Will Waugh – content personalization, keeping score – ABM metrics, ABM stack
• Martech stack implementation including CRM & marketing automation
• Best Practices – customer experience, lead scoring, ABM, dashboards: Paychex – Maureen Lally, CMO and team
• Best Practices – tools, lead scoring, sales enablement – LinkedIn
• Best Practices – data management, data operations, and insights – CenturyLink – Scott Berns, Kate Federhar

 Also, check out David’s DemandGen radio podcast