Interview Highlights:

• ABM Goals, Persona Targeting, and Messaging
• Alignment Needs: Sales, Marketing, Company Leadership, BDRs, & Customer Success Team
• Using Technology and “Intent” – Identifying Target Accounts and their Objectives
• ID Goals – Net New Customers, Renewal Rates, Retention Upsell/Cross-sell, Improve “Health Score’
• Tools:  Madison Logic
• Tools:  DemandBase
• Tools:  Engagio 
• Tools:  Marketo
• Key Measurement:  Engagement
• GDPR Compliance
• Act more like a B2C.. More Personable, More Relevant & Engaging
• Prediction:  MarTech Stack growth; ABM Job Growth