Interview Highlights:

• Agile MarketingDynamic Content -> Behavior – text via behavior.
• Marketing Challenges in Europe
• Intent Data – tracking what people are doing.
• What Defines Success ie Event/Webinar on ABM. Pitch process. 13 on the webinar.
• 105 target companies. White space analysis.
• Mid-to-large. Tech.
• ABM Strategy vs Tactic Accountability. Long Term.
• Test Test Try.