Listen to our interview with Jay and learn what he has to say about:

• Channel Partner ABM Programs – “Marketing To Them, Through Them and With Them”
• TCMA Through-Channel Marketing – the fastest growing martech software category
• Channel Marketing prominence (75% of world trade) 
• Changes regarding reaching internal and external influencers and advocates (non-transacting partners)
• ABM Approach – System Integrators and partners
• ABM in Channel Recruitment – new partners, resellers, and alliances
• ABM –  “last mile to your customer” – co-selling with agents, franchises, & retailers 
• Channel Partner Marketing solutions including Ansira, Aprimo, Zift, Impartner, BrandMuscle, BrandMaker
• ABM Marketing – Demographic Considerations and ROI  
• The size of the Channel Marketing solutions ecosystem – Software, Services, & Digital Agencies – $2 billion and growing 

Check out some of these excellent Channel ABM Marketing Resources:

• Channel Marketing – The Third Stage for Sales and Marketing Leaders
• Infographic:  Channel Software Tech Stack – 2019
• Channel Marketing – What I see Coming for the Channels in 2019