In association with the #B2BMX and our “ABM Leaders” series, I had the pleasure to interview John Steinert, Chief Marketing Officer for TechTarget. John and his TechTarget team will be exhibiting at the B2BMX in February.
Hear John’s interview here:
- B2BMX – peer-to-peer exchange and benefits to ABM practitioners
- TechTarget – as an intelligence provider. on tech decision makers/visitors’ activity and behavior – buyer’s journey insight
- Benefits to the TechTarget community/visitors – explicit permission at the individual level- access to interested solution providers
- Actionable Intelligence Options – provide targeted data for client usage; or TechTarget advertising outreach on the client’s behalf
- VIsit the TechTarget Booth: Bring your specific use cases to discuss strategy and market understanding possibilities
- TechTarget’s Flagship Intelligence Product: Portal visit into the Intent Data – explore specific use cases
Check out this video demonstrating the ABM outreach with respect to the Buyer’s Journey