Laz Gonzalez, Chief Strategy Officer at Zift Solutions

Listen to our interview with Laz and learn what he has to say about:

  • Marketing To and Marketing Through partnersABM marketing in the Channel Marketing world – from the supplier, practitioner, and advisor perspectives
  • ABM marketing – and CMM (Channel Marketing Management) technology including training & incentives management
  • GDPR privacy considerations – offers & nurturing
  • B2BMX Presentation preview: Getting smart in applying Artifical Intelligence in B2B channel marketing
  • Artificial Intelligence vs Propensity Modeling (triangulating probable next purchase) – current happenings applied for future projections
  • Using Machine Learning to drive higher results
  • Impact of learning on Reseller activity and results
  • Centralizing data from discrete silos for patterns analysis and decision making (Insights –> Suggestions)
  • Utilizing predictive & ‘intent’ data – Aberdeen (Big Willow), Bombora, Everstring – search for resellers primed; traditional ‘intent’ data
  • Prescriptive solutions. Allowing partner to step back and tell their story – relative to the data support to leverage for new business