Interview Highlights:

• ABM Marketing – UK vs US audiences
• ABM as a Strategic Discipline
• Leveraging Internal Intelligence for Meaningful Insights
• Understanding Audience Personas
• Targeted Messaging – Customized One-to-One Messaging
• ABM Case Study – HP
• ABM Case Study – Couchbase
• Direct Mail ABM Marketing
• Omni-Channel ABM Programs
• Sales and Marketing Coordination
• Segmentation Methodologies
• Hyper-Personalization
• Customer Advocacy Programs