Listen to our interview with Samantha and learn what she has to say about:
- Unleash Possible – Samantha’s book – tactics, how-to guidelines on ABM outreach
- Samantha’s background – in economics & sales before marketing
- Marketing Advisory Network – helping companies grow
- ABM approach. How we define the target accounts (aspirational vs scientific based on intent technology)
- ABM approach. Specific media programs which enable outreach to specific companies.
- B2BMX Presentation – Authentic Conversations using Artificial Intelligence – used right, can enhance the human touch
- Virtual Assistants. in combination with human interactions – enhancing, not replacing human interactions
- Artificial Intelligence – human-human conversations listened to by computer – picking up key clues – tone, language
- Drift – chat-bot experience based on who the visitor is. and most importantly, it knows when to hand off to a human
- Using Artificial Intelligence to know when human interaction is valuable and impactful and automated when it is not necessary to talk to a human
- Challenges of using data including natural biases and data collection framework
Check out Samantha’s website and book, Unleash Possible, here.