Sangram Vajre, Chief Evnagelist and Co-Founder of Terminus

Listen to our interview with Sangram and learn what he has to say about:

  • Flip My Funnel movement – Challenging the status quo, broad at the top; narrow at the bottom. – Flip it.  Engaging customers on their terms and turning them into advocates.

  • Best Practices. Jillian Gartner, Head of ABM at Thompson Reuters targeted 350 accounts and 95% of the time she won using ABM programs.

  • Best Practices.  Daniel Day, Director, Account-Based Marketing (ABM) and Market Planning at Snowflake Computing is growing his ABM team with one-on-one communication and landing pages to each persona at each target company.

  • ABM role. Under marketing but working closely with the sales team – helping them set their quotas for their region via identifying targets and communication materials.

  • ABM 2.0 B2BMX presentation. From Evolution to Revolution.  Leading to customer acquisition cost reductions by 60% (ABM is not just a cool thing to do).

  • ABM is a strategy – not a tool or tactic and its different for each business. Done right, it will change the trajectory of your business.