B2B Demand
Generation
Services
That Drive Pipeline Growth
At TechResources, we don’t just generate leads - we architect scalable pipelines. Our full-funnel demand generation services are purpose-built for B2B tech marketers, ABM teams, and partner ecosystems.
TOP OF FUNNEL (TOFU)
Build awareness and attract the right decision-makers.
We help you spark meaningful interest at scale by putting your content in front of decision-makers exactly when they’re researching solutions. Using our proprietary database of 120M+ contacts and precision-targeting filters, we run intent-driven campaigns that establish brand authority and pull ideal prospects into your funnel.
Content Syndication:
Drive inbound interest by distributing assets to our global database of 120M+ B2B contacts.
Webinar / Event Registrations
Capture high-intent prospects through virtual and physical event registration campaigns.
Middle of Funnel (MOFU)
Engage, educate, and qualify your prospects.
Once interest is captured, it’s all about nurturing intelligently. Our MOFU programs create momentum by combining tailored messaging with qualification logic — surfacing the right leads, warming them up with personalized journeys, and helping you focus sales efforts where it matters most.
Account-Based Marketing (ABM)
Personalized outreach to your target accounts with multi-touch nurturing.
BANT Qualification
Identify Budget, Authority, Need, and Timeline with detailed pre-sales discovery.
Surveys & Research
Uncover deeper insights and align content to pain points.
Bottom of Funnel (BOFU)
Deliver sales-ready leads that convert.
Our BOFU programs are built to accelerate decision-making. We bridge the final mile by connecting sales teams with highly-engaged, pre-introduced prospects. Whether it’s a personalized email handoff or a fully scheduled meeting, our services are designed to shorten sales cycles and boost conversion velocity.
Sales-Intro Leads
Multi-touch qualified leads introduced directly to your sales team via email, backed by digital and phone engagement.
Appointment Generation
SDR-supported programs that deliver qualified meetings directly to your calendar.
Full-Service Solutions
Amplify reach and simplify execution.
For marketers who want to scale without adding operational overhead, our full-service solutions are designed for plug-and-play execution. From webinar orchestration to channel campaign support, we handle the heavy lifting — so your team can stay focused on strategy and outcomes.
Still Curious?
Let’s Clear It Up.
Clear, honest answers about how we drive qualified leads and real results.
TOFU (Top of Funnel) leads are typically early-stage prospects engaging with educational content or events. MOFU (Middle of Funnel) leads have shown interest and are being nurtured or qualified. BOFU (Bottom of Funnel) leads are highly engaged, vetted, and ready for sales conversations.
A sales-ready lead is one that has passed key qualification criteria such as BANT (Budget, Authority, Need, Timeline), has expressed interest, and meets your ICP (Ideal Customer Profile). Our TR Platinum and Appointment Gen services deliver exactly that.
Webinar registration is a TOFU tactic — we help you drive qualified signups for your own webinars or events. Webinars-as-a-Service, on the other hand, is end-to-end execution — we help you build the webinar, promote it, manage it, and even nurture attendees post-event. It’s the full package.
We use intent data, persona filters, and compliance-aligned outreach to attract high-fit attendees who match your ICP. Every registration goes through our verification and qualification workflow to ensure relevance and authenticity.
Yes. Whether it’s a webinar or in-person event, we offer fully localized registration campaigns, including in-language emailers, forms, landing pages, and lead delivery. We’ve successfully executed campaigns in Japanese, German, Spanish, and more.
Our channel support includes generating leads specifically for your reseller/distributor ecosystem. We help align with MDF guidelines, set up region-specific BDR support, and deliver ready-to-transfer leads that your partners can follow up on — complete with full tracking and performance visibility.