Summary

Bob and Ari discussed the challenges and future of Account-Based Marketing (ABM) in the context of Artificial Intelligence (AI), with Ari emphasizing the importance of leveraging AI and big data to understand the effectiveness of marketing campaigns. They also discussed the integration of AI into their marketing strategies, the need for a holistic approach to AI solutions, and the challenges of integrating AI into their operations. The conversation ended with a discussion on the evolving skill sets required for an Account-Based Marketing (ABM) marketer and the importance of understanding the core principles of B2B marketing and selling.