Interview Chris Whife Director at Internal Results & Director at Leadiro

Listen to our interview with Chris and learn what he has to say about:

  • B2B Lead Gen background – appointment setting, content syndication, DaaS (data as a service)
  • Internal Results – Lead Gen services
  • Leadiro – DaaS platform – worldwide contacts and intelligence
  • Email vs Telemarketing outreach – quality of ‘intent’
  • Hybrid – personalized outreach and links
  • Content Syndication – measurement of prospect interactions with content
  • ABM targeting
  • GDPR considerations and challenges