Summary

Bob and Julie discussed the challenges of marketing in a global context. Julie, a fractional chief marketing officer, shared her experience in driving revenue growth and marketing for B2B tech and service companies. She emphasized the importance of understanding local buyer behavior and cultural differences when marketing to different regions. Julie also highlighted the need for a flexible approach while maintaining a global perspective. She suggested using a model to evaluate content through three filters: cultural relevance, buyer readiness, and sales enablement utility. The discussion also touched on the impact of tariffs and counter-tariffs on marketing strategies.