This video features a conversation with Brian Kaine (Senior VP of MSP Channel and Distributions) and Kendra Krause (General Manager) from ThreatDown, powered by Malwarebytes. Recorded at the Channel Partner Expo in Las Vegas, the discussion centers on how the IT and cybersecurity landscape—specifically for MSPs—is evolving due to the rapid integration of AI.

Key Discussion Points:

• AI Visibility & Shadow IT (2:47 – 4:12): A major challenge for IT administrators is the lack of visibility into the AI tools employees are using. ThreatDown is prioritizing “shadow IT” visibility, aiming to help companies monitor AI usage at the kernel level to prevent data leaks and insecure practices.

• The Future of AI Security (3:53 – 4:12): Beyond just monitoring, the next phase involves detection and response, implementing controls to ensure confidential data isn’t shared with external AI agents.

• Evolution of Marketing & Strategy (4:44 – 7:07): In a competitive market, traditional marketing methods are becoming less effective. The speakers emphasize that MSPs must prioritize strategic partnerships and consolidate their tech stacks to provide comprehensive solutions rather than standalone products.

• Human Intuition in AI (6:38 – 7:36): While there is fear that AI will replace humans, the speakers argue that AI will not eliminate jobs but rather reward those who learn to “steer” and leverage it to increase efficiency and profitability.

• Consultative Value of MSPs (9:07 – 9:24): Customers will increasingly rely on MSPs as expert advisors on how to integrate AI safely and efficiently into their own internal operations.

Advice for Partners: Both speakers stress that in the current climate, partners should focus on finding solutions that solve specific, day-to-day business problems (10:25 – 11:11) rather than looking for a “one-size-fits-all” product. Building strong, long-term partnerships is key to navigating the rapid shifts in technology.