Interview | Marc Osofsky CEO & Jessie Coan Head of Marketing at Aberdeen Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of…
ABM Leaders’ Webinar: AI-Powered ABM/ABX Marketing: optimization and cautions A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing…
ABM Leaders Collaboration Discussion- 6-month Retrospective – Marketing During a Pandemic Crisis The COVID pandemic has transformed the overall marketing landscape – pushing businesses to catch up with the ‘new…
ABM Leaders Collaboration Discussion- 6-month Retrospective – Marketing During a Pandemic Crisis The COVID pandemic has transformed the overall marketing landscape – pushing businesses to catch up with the ‘new…
Jenn Steele, VP of Marketing at Reprise Interview Highlights1. Jenn’s background Jenn ‘likes big data and cannot lie’Marketing as a second career (after running IT at a law firm)HubSpot AmazonStart-upsBizible2. Cool ABM SWAG idea – sales…
Jay Gaines, SVP at Tesorio Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and educational banter about effective channel…
AI in ABM/ABX Marketing: Leslie Alore Spills the Beans SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and…
Joyful-Led Growth: Starting with culture before executing campaigns SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…
Joyful-Led Growth: Starting with culture before executing campaigns SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…
Jessica Martin, Sr. Manager, Performance & Acquisition Marketing, Honeycomb.io Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most…
