Read more about the article David Fortino, SVP Audience and Product at Netline Corporation
David Fortino, SVP Audience and Product at Netline Corporation

David Fortino, SVP Audience and Product at Netline Corporation

Interview | David Fortino SVP Audience and Product at NetLine SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI…

Continue ReadingDavid Fortino, SVP Audience and Product at Netline Corporation
Read more about the article Jessie Coan, Director of Content Marketing Strategy at Demand Spring
Jessie Coan, Director of Content Marketing Strategy at Demand Spring

Jessie Coan, Director of Content Marketing Strategy at Demand Spring

Interview | Marc Osofsky CEO & Jessie Coan Head of Marketing at Aberdeen SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the…

Continue ReadingJessie Coan, Director of Content Marketing Strategy at Demand Spring
Read more about the article Matt Heinz, President at Heinz Marketing
Matt Heinz, President at Heinz Marketing

Matt Heinz, President at Heinz Marketing

Interview | Matt Heinz | President at Heinz Marketing Interview Highlights:Buyer Community Messaging – Targeted personalized, varying by persona and stagesABM with Clients – Retention, lifetime value objectivesAccount-Focused: Multiple relationships/redundancyThe…

Continue ReadingMatt Heinz, President at Heinz Marketing
Read more about the article Mary Gilbert, Founder & Managing Partner at InfiniteEdge Consulting
Mary Gilbert, Founder & Managing Partner at InfiniteEdge Consulting

Mary Gilbert, Founder & Managing Partner at InfiniteEdge Consulting

Interview | Mary Gilbert | SVP at r2i SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…

Continue ReadingMary Gilbert, Founder & Managing Partner at InfiniteEdge Consulting
Read more about the article Erica Short, Field Marketing Leader, Cisco
Erica Short, Field Marketing Leader, Cisco

Erica Short, Field Marketing Leader, Cisco

Interview | Erica Short | Marketing Director at Infor Interview Highlights:ABM Goals, Persona Targeting, and MessagingAlignment Needs: Sales, Marketing, Company Leadership, BDRs, & Customer Success TeamUsing Technology and “Intent” – Identifying Target…

Continue ReadingErica Short, Field Marketing Leader, Cisco