Interview | Matt Heinz | President at Heinz Marketing Interview Highlights:Buyer Community Messaging – Targeted personalized, varying by persona and stagesABM with Clients – Retention, lifetime value objectivesAccount-Focused: Multiple relationships/redundancyThe…
Interview | Mary Gilbert | SVP at r2i SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…
Interview | Marc Johnson | CMO & GM at Bombora SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI…
Interview | Erica Short | Marketing Director at Infor Interview Highlights:ABM Goals, Persona Targeting, and MessagingAlignment Needs: Sales, Marketing, Company Leadership, BDRs, & Customer Success TeamUsing Technology and “Intent” – Identifying Target…
Interview | Leslie Alore | Director Regional Marketing | Iron Mountain Interview Highlights:ABM as a foundation of b2b marketingABM marketing & technology evolutionABM & GDPR/Data Privacy RegulationsBest-in-class marketing automationMarket research to ID…
Marc Keating, Chief Innovation Officer at Stein IAS SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…
Interview | Anamika Gupta | Director ABM | Fujitsu America SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI…
Interview | Christopher Engman CRO/CMO Proof Analytics SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the shift…
Interview | Scott Brinker VP Platform Ecosystem at HubSpot SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and…
Interview | Lauren Goldstein CRO at ANNUITAS SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the shift…
