James Miller, SVP at DWA Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success ie Event/Webinar on…
Ricky Abbott, President at Transmission Interview Highlights:ABM Marketing – UK vs US audiencesABM as a Strategic DisciplineLeveraging Internal Intelligence for Meaningful InsightsUnderstanding Audience PersonasTargeted Messaging – Customized One-to-One MessagingABM Case…
James Foulkes, Director & CO-Founder at Kingpin Communications Interview Highlights:Agile MarketingDynamic Content -> Behavior – text via behavior.Marketing Challenges in EuropeIntent Data – tracking what people are doing.What Defines Success…
Steve Ardire, Startup Advisor Force Multiplier SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the shift from…
Jeff Leroux, Chief Executive Officer at B2B Buyer Insights SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and…
Sabrina (Mehrok) Galati, Marketing and Advertising Executive at Tenx4 Come hear ABM Leaders as they discuss and debate best practices related to such topics as Revenue Attribution, Goals and Incentives…
Karima Saini, Data Protection & Privacy Consultant at Lionheart Squared Ltd Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding of…
Hari Saini, Co-Founder at Lionheart Squared (Corporate Government) Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding of the current scenario…
Matthew Rhoades-Brown, Chief Executive Officer at Account Media Kevin Flint and Bob Samuels are pleased to host insightful and spirited discussions exploring the state of B2B lead gen with leading…
Akshata Fernando Chief Executive Officer and Founder at Digiholic Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most…
