Ari Capogeannis – AI and Data-Driven Decision Making SummaryBob and Ari discussed the challenges and future of Account-Based Marketing (ABM) in the context of Artificial Intelligence (AI), with Ari emphasizing…
Overcoming Roadblocks to Marketing Success SummaryBob and Julie discussed the challenges of marketing in a global context. Julie, a fractional chief marketing officer, shared her experience in driving revenue growth…
Fueling AI with First-Party Data: Enhancing Customer and Agent Experience SummaryThe meeting discussed the current state of customer experience and the challenges businesses face in enhancing it, with a focus…
Future-Proofing Your Go-To-Market: Agility, AI, and the Composable Team SummaryThis meeting focused on AI applications in marketing, featuring experts Michelle and Mark who shared insights on go-to-market strategies, AI adoption…
AI-Powered Sales: A candid chat with Mark Troy SummaryThe meeting explored the role and implementation of AI in sales and marketing, with participants discussing both its benefits and potential risks…
Website Optimization From The Target ICP’s Perspective Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective ABM…
Joyful-Led Growth: Starting With Culture Before Executing Campaigns Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective…
How companies can participate in the generative AI gold rush Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of…
B2B Agency-Client Relations Optimization with Jessica & Melanie Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective…
Robust Customer Intelligence: Interview with Bill Doyle Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective ABM…
