Read more about the article Angel Oberoi, Revenue Marketer, Growth Hacker, Demand Gen ABM Leader at Gigamon
Angel Oberoi, Revenue Marketer, Growth Hacker, Demand Gen ABM Leader at Gigamon

Angel Oberoi, Revenue Marketer, Growth Hacker, Demand Gen ABM Leader at Gigamon

Angel Oberoi, Revenue Marketer, Growth Hacker, Demand Gen ABM Leader at Gigamon The COVID pandemic has transformed the overall marketing landscape – pushing businesses to catch up with the ‘new…

Continue ReadingAngel Oberoi, Revenue Marketer, Growth Hacker, Demand Gen ABM Leader at Gigamon
Read more about the article Leigh Lebow, Senior Director, Partner Marketing at Ivanti
Leigh Lebow, Senior Director, Partner Marketing at Ivanti

Leigh Lebow, Senior Director, Partner Marketing at Ivanti

Leigh Lebow, Senior Director, Partner Marketing at Ivanti Jay McBain from Canalys co-hosted this special B2B Tech Channel Marketing ABM Leaders’ Group panel discussion.We had some spirited and educational banter…

Continue ReadingLeigh Lebow, Senior Director, Partner Marketing at Ivanti
Read more about the article Bill Doyle, Global Digital Account Insights Program Lead at SAP
Bill Doyle, Global Digital Account Insights Program Lead at SAP

Bill Doyle, Global Digital Account Insights Program Lead at SAP

Bill Doyle, Global Digital Account Insights Program Lead at SAP Our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of…

Continue ReadingBill Doyle, Global Digital Account Insights Program Lead at SAP
Read more about the article ABM Leaders Group: Fostering Strong B2B Agency – Client Relationships
ABM Leaders Group: Fostering Strong B2B Agency – Client Relationships

ABM Leaders Group: Fostering Strong B2B Agency – Client Relationships

ABM Leaders Group: Fostering Strong B2B Agency – Client Relationships A strong agency-client relationship is critical to marketing success. In this webinar, veteran b2b agency and client leaders will talk…

Continue ReadingABM Leaders Group: Fostering Strong B2B Agency – Client Relationships
Read more about the article ABM Leaders’ Webinar: AI-Powered ABM/ABX Marketing: optimization and cautions
ABM Leaders’ Webinar: AI-Powered ABM/ABX Marketing: optimization and cautions

ABM Leaders’ Webinar: AI-Powered ABM/ABX Marketing: optimization and cautions

ABM Leaders’ Webinar: AI-Powered ABM/ABX Marketing: optimization and cautions A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing…

Continue ReadingABM Leaders’ Webinar: AI-Powered ABM/ABX Marketing: optimization and cautions
Read more about the article ABM Leaders Webinar | Cool AI-powered Marketing Operations Solutions
ABM Leaders Webinar | Cool AI-powered Marketing Operations Solutions

ABM Leaders Webinar | Cool AI-powered Marketing Operations Solutions

ABM Leaders Webinar | Cool AI-powered Marketing Operations Solutions SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and…

Continue ReadingABM Leaders Webinar | Cool AI-powered Marketing Operations Solutions
Read more about the article AI-powered B2B ABM Channel Marketers Leaders’ Group Webinar
AI-powered B2B ABM Channel Marketers Leaders’ Group Webinar

AI-powered B2B ABM Channel Marketers Leaders’ Group Webinar

AI-powered B2B ABM Channel Marketers Leaders’ Group Webinar SummaryThe team discussed the evolving landscape of customer experience and contact centers, with a focus on the integration of AI and the…

Continue ReadingAI-powered B2B ABM Channel Marketers Leaders’ Group Webinar
Read more about the article Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems Listen to our interview with Jay and learn what he has to say about:Channel Partner ABM Programs – “Marketing To Them,…

Continue ReadingJay McBain, Principal Analyst – Channels, Partnerships & Ecosystems